Andreas Cederlund was literally raised in the mountains. Born into a true outdoors family, this Kiruna boy grew up with the wildernesses surrounding Björkliden, Riksgränsen and Abisko as his stomping ground and he sleeps most soundly when in a tent. Andreas is Events Manager at Fjällräven and takes care of, among other things, Fjällräven Classic. He runs the show with a fantastic calm which can only be attributed to his northern roots. Andreas recently became a father and is in the process of rediscovering the great outdoors through the eyes of his new family member – a young lady who is more experienced in the terrain than many her age.

Favourite place in Sweden: The mountains of Lappland

Best travel tips: Nepal, Argentina and South Africa

Favourite products from Fjällräven’s collection:

  • Keb Trousers – ”a year-round product for me, robust yet comfortable”
  • Keb Fleece Sweater – ”it is even great as a first layer against the skin”
  • Kalfjäll Softshell Jacket