We are not that different after all

Written by Jerry Engström, 8th April 2011 i "Our daily work"

Why is my water warm? Why is he saying “I know” when I am sure I am telling him something new? And most importantly, when will this meeting really start? Part of my job is to understand different cultures and … Fortsätt läsa

Hard to pronounce – easy to appreciate

Written by Andreas Cederlund, 26th March 2011 i "Our daily work"

Although spring is coming to Sweden and most outdoor shops is filled with gear for the spring and summer now is actually the best time to enjoy winter in the north. The days are getting longer and the coldness is … Fortsätt läsa

Getting ready for ISPO

Written by Jerry Engström, 4th February 2011 i "Our daily work"

Hi there. Right now our office is busy preparing of ISPO. Clothes will be shipped, the booth prepared and press releases will be written. But it is worth the effort. ISPO is actually one of the largest sport fairs in … Fortsätt läsa

Evaluation trip – spring summer 2012

Written by Jerry Engström, 10th September 2010 i "Our daily work"

Welcome to the country of the most outdoorsy people in the world says JohnAre, and gives me a firm handshake as I step of the train in Lillehammer together with Donna and Henrik. After spending the first part of the … Fortsätt läsa

Prototype Meeting, Fall/Winter 2011

Written by Jerry Engström, 25th August 2010 i "Our daily work, Product development"

“…and here is a new fleece jacket for men” says Donna and holds up one of many prototypes for fall/winter 2011. The country managers who have travelled to Stockholm represents our 11 largest markets take notes. Listen carefully to the … Fortsätt läsa

Real life images

Written by Jerry Engström, 9th August 2010 i "Fjällräven Classic, Our daily work"

The last few miles feel a little extra in our legs as we start trekking up the Tjäktja ridge. Keep a bit more to the right, shouts our photographer Håkan who sits folded a bit further up in the grass. … Fortsätt läsa