Our daily work

Father’s Day is approaching

Written by Andreas Cederlund 6 Nov, 2013 in "Our daily work"

Father’s Day is approaching in Sweden, Finland, Iceland, Estonia and Norway – how will you celebrate your outdoorsy dad? We have a tip: look up a nice place in nature, make a big bonfire, bring good food, and gather the … Fortsätt läsa »

Back from ISPO

Written by Nils Grundberg 6 Feb, 2013 in "Awards, Our daily work"

We have just returned from ISPO in Munich. ISPO is the largest B2B trade fair for the sports and outdoor industry, where retailers, brands and journalists meet for networking and business-building meetings. During ISPO the ISPO Awards and Scandinavian Outdoor … Fortsätt läsa »

We are not that different after all

Written by Jerry Engström 8 Apr, 2011 in "Our daily work"

Why is my water warm? Why is he saying “I know” when I am sure I am telling him something new? And most importantly, when will this meeting really start? Part of my job is to understand different cultures and … Fortsätt läsa »

Hard to pronounce – easy to appreciate

Written by Andreas Cederlund 26 Mar, 2011 in "Our daily work"

Although spring is coming to Sweden and most outdoor shops is filled with gear for the spring and summer now is actually the best time to enjoy winter in the north. The days are getting longer and the coldness is … Fortsätt läsa »

Getting ready for ISPO

Written by Jerry Engström 4 Feb, 2011 in "Our daily work"

Hi there. Right now our office is busy preparing of ISPO. Clothes will be shipped, the booth prepared and press releases will be written. But it is worth the effort. ISPO is actually one of the largest sport fairs in … Fortsätt läsa »

Evaluation trip – spring summer 2012

Written by Jerry Engström 10 Sep, 2010 in "Our daily work"

Welcome to the country of the most outdoorsy people in the world says JohnAre, and gives me a firm handshake as I step of the train in Lillehammer together with Donna and Henrik. After spending the first part of the … Fortsätt läsa »

Prototype Meeting, Fall/Winter 2011

Written by Jerry Engström 25 Aug, 2010 in "Our daily work, Product development"

“…and here is a new fleece jacket for men” says Donna and holds up one of many prototypes for fall/winter 2011. The country managers who have travelled to Stockholm represents our 11 largest markets take notes. Listen carefully to the … Fortsätt läsa »

Real life images

Written by Jerry Engström 9 Aug, 2010 in "Fjällräven Classic, Our daily work"

The last few miles feel a little extra in our legs as we start trekking up the Tjäktja ridge. Keep a bit more to the right, shouts our photographer Håkan who sits folded a bit further up in the grass. … Fortsätt läsa »