Jerry Engström is Fjällräven’s energetic marketing director who left the stillness of Örnsköldsvik in Northern Sweden for the outdoor pulse of Fjällräven in Stockholm. Jerry loves travelling, among his best travelling memories are those from Machu Pichu and Kilimanjaro, and he moves freely between big cities and the untouched wildernesses. Constantly on the run, usually online and with thousands of ideas – it isn’t easy to work out when Jerry gets time to sleep. Or maybe it is. It must be during intermission, when his favourite MoDo Hockey team leaves the ice for a break.

Favourite place in Sweden: The High Coast

Best travel tips: Peru and Tanzania

Dream trip: Antarctica

Favourite products from Fjällräven’s collection:

  • Abisko Zip-Off Trousers
  • Stout Shirt
  • Kajka Backpack