From the northern town of Örnsköldsvik, via law school and his own web company – the path of life is not always direct. Not for Nils Grundberg either, who has now found his calling as webmaster/marketing assistant at Fjällräven. Fjällräven gives Nils scope for both his outdoor interests and his skills on the World Wide Web. Nils steers the Fjällräven action online covering everything from websites to social media. Nils loves travelling and he loves being outdoors – so much so that he started the club “Skogsmårten” just to gain another reason to get outside with both old and new friends.

Favourite place in Sweden: ”Stockholm is a great combination of city life and green areas”

Best travel tips: Island, Reykjavik in particular. Australia, the south coast and Sydney

Dream trip: The Amazon

Favourite products from Fjällräven’s collection:

  • Greenland Jacket
  • Kajka Backpack